Yellow+Journalist+(Hearst,+Pulitzer)

 In the yellow journalism headlines recently studied using catchy endearing to sell more newspapers.  The techniques include generation of news, scandal mongering, or sensationalism.  The term yellow journalism and used today as a pejorative to denounce any journalism that treats news in an unprofessional or unethical fashion.  Frank Luther Mott defines yellow journalism in terms of five characteristics, they want to scare headlines in huge print, often of minor news, use fake interviews, lavish use of pictures, emphasis on full-color Sunday supplements, usually with comic strips, dramatic sympathy with the "underdog" against the system.
 * Yellow Journalism **

 **Pulitzer vs. Hearst**

Pulitzer and Hearst was in circulation war because they was selling the same newspapers and also the name was almost similar, they wanted to sell more newspapers than the other.  In this circulation war no one win because the go back and forth.  Joseph Pulitzer purchased the New York World in 1883, and he make it the entertaining read, and filled his paper with games, contest and pictures. After 2 years after Pulitzer took it over the World became the most sell newspaper.

http://mediamythalert.files.wordpress.com/2010/06/journal_spam_ships.jpg

Mandeep Singh